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This website sydneyschoolofenglish.com.au states the following, "The Specialists in Scholarship and Selective School Writing." Our analyzers viewed that the website said " The Sydney School of English is a boutique coaching school with proven, outstanding results in all areas of English." The Website also said " With an emphasis on writing skills, including creative and essay writing, the SSE stands apart from other schools in its uniquely successful step-by-step method of teaching. All teachers are qualified, experienced and dedicated professionals. Are you ready to rise to." The website's header had Scholarship Writing as the most important search term. It is followed by Selective School Writing, Coaching, and Sydney School English which isn't as ranked as highly as Scholarship Writing. The next words they used was Mascot. Burwood was included but will not be seen by web crawlers.